| Improving Site Performance by Knowing Your Customer |
|
|
|
| Written by Alli of Top Cash | |
| Thursday, 09 August 2007 | |
|
No matter whether you run a pay site, a free site, TGP site, or AVS site, knowing your traffic is the best way to become a success. The most successful people in the adult industry know the demographics of their traffic and meet their traffic’s needs. This is key in the industry. So this little session will provide some simple tips to free site webmasters on getting to know the customer/surfer. First, ask yourself, "How does my site get most of its exposure." If you answer search engines, this means that most of your traffic are somewhat new to online porn and have not yet heard of such item as TGP’s. Another answer could be from links on TGPs. Well if this is the case, then your traffic has already found TGPs and realize that there is a wealth of free porn on the internet. Another possible answer may be from counter sites. Again, if your surfers are coming from counter sites then they have definitely been around the porn block a couple of times. By knowing where your site gets its exposure from you learn the level of experience that your surfers have. This is knowledge is extremely important. A newbie surfer is much easier to sell as they do not yet realize how much free porn is out there. A more experienced surfer really needs to be sold. So when they are at your site, you need to provide them a little bit more info then just telling them to "click here for XXX action". Providing them with a little review or recommendation of the site will perform better for this type of traffic. Being honest and telling them that there is a small cost to the membership is beneficial too. This way your surfers begin to trust you, you do not lose surfers who are uninterested in purchasing a membership to the particular pay site, and you develop a good customer relationship. Perhaps the simplest way to get to know your traffic is to just ask them. Creating a simple CGI script to poll the surfers (a good site to check out free polling scripts is http://wsabstract.com/howto/polls2.shtml) or purchasing an inexpensive survey package will allow you to find out what your surfers want and don’t want. By meeting their needs more efficiently, your traffic will keep coming back and wanting more and therefore your site will become more like a community. These are some very simple steps that can be easily applied to any site. Along with developing a valued trustworthy relationship with the consumer, you will also be able to increase your earnings. Because your surfers realize that you understand what they want, they will trust your opinions in the sponsors you have chosen and therefore become more likely to buy. Furthermore, you will still be able to retain your surfers even if they choose to join a pay site, as they have become comfortable with your site and will most likely continue to return. These easy steps will definitely be worthwhile to your success as an adult webmaster. -------------------------------------------------- Use TopBucks to earn the most money from your traffic. Highest pay outs in the industry! Plus for a limited time only earn a $250 sign on bonus. Sign up today! Special thanks to Porn Resource for providing the great adult webmaster articles for our newsletter! Visit Porn Resource at: http://www.pornresource.com |
| < Prev | Next > |
|---|
