Adult Site Owners

When I talk to someone for the first time on ICQ or in email the question most often asked is what kind of click-thru or conversion ratios I get with TGP traffic. Normally the person knows I have been somewhat successful with galleries so they want a range to shoot for. Not a bad question, but perhaps you will be surprised to know that I calculate ratios differently.

If you are running a free or AVS site it is perfectly fine to want to hit a certain click-thru percentage. You may want to send 10% of your visitors to a sponsor. You may also say that you want to have a 1:300 conversion rate with the sponsor. But with TGP traffic focus on something else.

What you want to keep track of is how many raw visits it takes to get one signup. It is very easy to do this overall but you want to get deeper and know this for each specific gallery. You may have a cumshot gallery that converts 1 signup per 15,000 page views. You may also have a latina gallery that converts 1 signup per 25,000 page views. Finally you may have a fetish gallery that converts 1 signup per 45,000 page views. All things being equal which area should you focus on for the next few days? It’s a no-brainer!

It is important to calculate this way for several reasons. The biggest one being that a 1:300 conversion ratio sounds great but what if a gallery is only sending 0.25% to the sponsor? Are you still going to make money? Maybe but not nearly as much as a gallery that converts at 1:500 but sends 2% to the sponsor. If you monitor page views per sale you’ll get a much clearer view.

Your goal should be to monitor the page views of each gallery. At the end of the day jot down how many impressions each gallery had that day. Next, go to your signups for the day and attribute each one to a page. If your sponsor offers referral stats this will be very easy. If they do not you can either guess or install some tracking software to give yourself a better chance of getting it right. After a few days or weeks you should get a good idea of what works for you. Everyone is different so if you’re good with cumshot galleries obviously focus on that area for a while.

The one big thing to remember is not to get so focused on a niche that you fail to try anything new. If you start to see your signups slipping test a new category for a few days and see what happens. In this business what works today may not work tomorrow. That is very good advice for anyone to follow!

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Warren runs Adult Pics Galore (http://adultpicsgalore.com) which he personally updates by hand daily. If you are having problems getting listed with a TGP try submitting to his site. If you are rejected he will email you and let you know what to do differently next time. His columns appear exclusively at Porn Resource.

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